How We Cut Reddit Deletions from 74% to 2.4%!

Full Transcript

0:02In January, Reddit deleted 74%. Comments. Now it's 2.4%. Which is less than the entire platformwide average. And in today's video, I am going to share with you what we were doing wrong, which I presented about in Shenzhen last March, and what we are doing right, which Muskaan is going to present about this weekend in Shenzhen. I'm going to be her assistant. But first, let's get to this video. As you can see, which you can read live on the site, but I'm giving you the TL;DR across almost 3,000 brand mentions for clients in over 400 different subreddits, our deletion rate lately is 2.4%. Much lower than the sitewide rough 7%.

1:04So we are beating the curve but it was pretty bleak at the start of the year for us and my presentation in Shenzhen at the time was what we had done since the start of the year by March to get that rate down. You can see it was looking pretty brutal and by the time I was presenting in March I presented at the time that our overall average was 14.84%. Thankfully, it was even lower than that in real time. Although we had a slight bump right after that in April, we are back down to 2.4. So, we are active in over 400 subreddits.

1:57And as you might imagine, we perform differently in different niches, of course, in different subreddits. But what has been fascinating for me to learn, which Muskaan educated me on, is that our niche subreddits do most of the work for us. That's where we get the lowest deletion rates as well as, this is a very interesting takeaway, the best engagement. Now, overall, what I should note, which I'll get to later in the newsletter, but I'm giving you the TL;DR, is this isn't primarily an engagement play. It's for AI visibility.

2:48And for AI visibility, which Muskaan is giving a three-hour workshop on this weekend, if you won't be there, maybe you can check out the PDF that you can grab from the bottom of this newsletter. You can get the TL;DR there from that three-hour workshop is that we focus on relevance. We don't just go after the largest and we have a ban list. We develop just like we learned after doing 25,000 earned back links since we never do paid linkbuilding. And we stay out of places where we're not welcome. I've got a call out here that I'm going to jump to. As you can see, as an example, some of our best upvoted comments with 29 and 10 up votes. It's in a niche community for Australian disability service providers. That is not a super broad-based like entrepreneur kind of community.

3:42So, in a nutshell, what we're doing here that's different than what we used to do, although we prided ourselves before on not being spray and prey, we are even more niche now. And we're even more spread out where we are active. And that is because, as it says right here, front and center for AI visibility, one comment is just more noise. but to create the actual signal for LMS to pick you up and to create signal for Reddit alone to endorse your brand and decrease our deletion rate. We need multiple independent discussions going on concurrently.

4:32Hopefully these insights help you and if you think they do would encourage you to check out the guide that we have here which talks about how we manage this has all the modules for how we set up client campaigns and hopefully can be useful to you. Good luck.