Is Brand Marketing Useful for Google SERPs & ChatGPT Citations?

Quick Take·January 10, 2026·1:57

About This Video

Why guesting on podcasts, stages, and publications shapes what ChatGPT and Google say about you, using Greg's own AI search results as the example.

Full Transcript

This transcript was generated from the video's captions and lightly edited for names and terms. Click any timestamp to jump to that moment in the video.

This is why I am such a huge proponent of guests. Whether you want to post in text, on podcasts, on video, speak on a stage at events or some hybrid. This is why if you ask ChatGPT, you will get a whole history of including my co-founder hosting a podcast of all the guesting activity. It'll speak highly of me because well, who said those things but me. So, it's a bit of an echo chamber. That's part of brand marketing. And it'll say a lot of good stuff about we do things earned. We don't burn trust. We have an SEO driven focus. And our system works when others is fail. even comparing us to others.

It will talk about great great things about other people. But exactly where our agency solves a painoint is that we're scalable and we serve SEO brands who want repeatable processes. When you get into my personal bio, it's put together here. ChatGPT knows exactly where I've guested on, contributed to, been on the stage at, put out a course on. This is why I'm such a huge proponent of getting your name out there. Not necessarily for SEO benefit.

Although you better believe that those back links from Backlinko, Ahrefs, MA, Shenzhen SEO conference, Brighton SEO conference, they all help get placements like these in ChatGPT and Google where you can see I'm clearly in the meta data,

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